Web-based systems and applications deliver a complex array of content and functionality to a broad population of end-users. Web-engineering is the process that is used to create high-quality WebApps. It involves an indepth study of the users, competitive markets, strategies, content and development tools that are used to build high value web sites.

Web sites have quickly evolved from simple, static pages to complex Web applications performing mission-critical operations for many businesses. These applications involve dynamic data from multiple sources; ever-changing business logic; and various features for e-commerce, personalization and internationalization. At the same time, customers and internal users have understandably come to expect and demand more and more sophistication in the Web-based applications they use every day.

OTS is well-prepared to meet or exceed increasing user demands and deliver products quickly while adapting to each new stage of the evolution. To address these challenges we have adopted an efficient, forward-thinking structure with the following characteristics:
  • The ability to deliver reliable, robust, scalable solutions
  • A focus on solving the business problem at hand
  • The ability to adapt to changing and evolving presentation formats

This structured, efficient and business-focused approach helps us to build optimal solutions irrespective of the complexity of the project on hand.

At OTS we make sure that the solutions rendered by us have the best interfaces which make the user-experience comfortable, informative and enjoyable. By following a user-centered design process, we help businesses to retain current customers and attract new ones. This process primarily comprises of the following stages:

Discovery and Planning

This is the introductory phase where the Information Architecture for the entire project is created. It comprises of

  • User Analysis
  • Competitive Market Analysis
  • Resource Analysis
  • Establishing development tools and technology
  • Defining navigational and interactivity structures
  • Setting work schedules
  • Content Development

Creative Engagements

  • Brainstorming
  • Concept Development
  • Exploring media options – graphics, animation, audio-video
  • Establishing levels of user interactivity with media components
  • Production of sample scripts, storyboards and layouts
  • Client Feedback
  • Final Design draft


  • Setting standards for compatibility across varied environments- browsers, screen sizes, plug-ins
  • Search Engine Optimization
  • Development and optimization of media components
  • Development of front-end interfaces and back-end support
  • Integration
  • Testing
  • Deployment


  • Strategic Search Engine optimization for increased ‘visibility’
  • Announcements on relevant news groups, bulletin boards
  • Advertisements on relevant web portals
  • Advertisements through other media like magazines, radio and television


  • Tracking site activity
  • Managing site-feedback
  • Monitoring competition
Professional and staff specialization

HTML Editing: Dreamweaver MX

Raster graphics: Photoshop 7.0, Fireworks MX

Vector graphics: Corel 11

Motion graphics/ 2D Animation: Flash MX

3D Animation: Swift 3D, 3D Studio MAX

Application Development: ASP, ASP .Net, Jsp, Php, Perl

Database Development
: SQL Server, Oracle, DB2, Infomix, My Sql